How to Tell if You Need to Optimize Your Setup or Upgrade Your Internet Plan

By: Vincent Totino

Read Time: 9 min.

September 18, 2025

Your Internet experience is only as good as your setup allows. We've all been there—watching that spinning buffer icon, waiting for files to download, or experiencing that awkward freeze during an important video call. But here's the million-dollar question: is your frustration stemming from an Internet plan that's simply too slow for your needs, or is your current setup just not optimized to deliver the speeds you're already paying for?

The difference matters. Upgrading your Internet speed might cost you an extra $20-50 monthly, while optimizing your current setup could be free or involve a one-time investment in better equipment. Before you call your provider to upgrade, let's walk through how to diagnose your actual needs and make the smart choice for your home or business connectivity.

Two wireless router modems side by side, a DOCSIS cable modem router and a white wireless router. Optimum provides routers for Internet plans.

Assessing Current Internet Speed

Before making any decisions, you need cold, complex data. Think of this as your connectivity check-up—the digital equivalent of knowing your blood pressure before deciding if you need medication.

Start by running multiple speed tests at different times of day. For accurate results:

Connect directly to your modem via Ethernet cable if possible
Run tests during peak usage hours (typically 7-10 PM) and off-peak times
Test from different locations in your home or office

Record these numbers over several days. Your Internet speed isn't a static figure, as it fluctuates based on network congestion, time of day, and even weather conditions.

Comparing Speed Test Results with Your Plan's Advertised Speeds

Now for the reality check. Pull up your latest Internet bill or account details and compare what you're paying for versus what you're actually getting.

Most providers advertise speeds as "up to" a specific number, so getting 85-90% of your advertised speed is generally considered acceptable. But if you're consistently seeing numbers that fall below 70% of what you're paying for, something's amiss.

Pro tip: Download speeds get all the glory in marketing materials, but upload speeds matter tremendously for video calls, sending files, and cloud backups. If your upload speed is consistently poor, that might be your actual bottleneck.

Evaluating Hardware: Router and Modem Capabilities

Your router and modem are the gatekeepers of your Internet experience. An outdated router can be like trying to funnel a fire hose through a drinking straw—even with blazing-fast Internet service.

Check the age and specifications of your equipment. Most routers have a lifespan of about 3-5 years before they start falling behind current technology. If yours is older than that, it might be time for an upgrade regardless of your Internet plan.

Look for these specs on your current router:

Wi-Fi standard (802.11ac/Wi-Fi 5 or 802.11ax/Wi-Fi 6 and 7 are current)
Maximum throughput speed (should exceed your Internet plan)
Dual or tri-band capability (2.4GHz, 5 GHz, and 6 Ghz are all tri-band)

If your router only supports 802.11n (Wi-Fi 4) or earlier standards, upgrading your equipment will likely yield more improvement than upgrading your plan.

Optimizing Router Placement for Maximum Signal Strength

Sometimes the solution is surprisingly simple—your router might just be in the wrong spot. The ideal router placement is:

Centrally located in your home or office
Elevated (not on the floor)
Away from other electronics, especially microwaves
Away from large metal objects or mirrors
Not enclosed in cabinets or behind furniture

Try this quick test: run a speed test near your router, then run another in the room where you most often use the Internet. If there's a dramatic difference, your issue might be signal distribution rather than your Internet plan itself.

Identifying and Disconnecting Unused Devices from Your Network

Your Internet connection is like a pie—the more devices taking slices, the smaller each slice becomes. Households often have 21+ connected devices, many of which might be consuming bandwidth in the background without your knowledge.

Log in to your router's admin panel (typically by typing 192.168.1.1 or 192.168.0.1 in your browser) and check the connected devices list. You might be surprised to find old smartphones, IoT devices, or smart home gadgets quietly consuming your bandwidth.

Consider disconnecting rarely-used devices or setting up a guest network for occasional-use items to preserve your main network's performance.

Securing Your Network

Internet security and speed are more connected than most people realize. An unsecured network can be hijacked by neighbors or (worse) malicious actors, consuming your bandwidth without your knowledge.

Update Router Firmware and Set Strong Passwords

Router manufacturers regularly release firmware updates that improve performance and security. Many people never update their router after initial setup, missing out on these enhancements.

While you're at it, change your Wi-Fi password to something strong and unique. Using the default password or an easily guessed one is an invitation for others to use your network.

Pro tip: After updating firmware and security settings, restart your router and modem by unplugging them for 30 seconds before reconnecting. This simple step alone sometimes resolves mysterious speed issues.

Checking for Malware or Background Applications Affecting Speed

Your devices themselves might be the culprits. Malware, excessive background processes, or outdated operating systems can all throttle your Internet experience regardless of your plan's speed.

On your computer:

Check Task Manager (Windows) or Activity Monitor (Mac) for processes using excessive network resources
Run a full system malware scan
Update your operating system and browsers
Clear browser caches and consider using ad-blockers to limit bandwidth-heavy ads

On mobile devices:

Check which apps are permitted to use background data
Update to the latest OS version
Close unused apps running in the background

Manual Router Adjustments: Changing Wi-Fi Channels or Bands

If you live in a densely populated area like an apartment building, your neighbors' Wi-Fi networks might be creating interference on the same channel as yours. It's like trying to have a conversation in a crowded room—switching to a less congested channel can make a world of difference.

Most routers allow you to select which channel to use manually. Download a Wi-Fi analyzer app on your smartphone to see which channels are most congested in your area, then log into your router settings and switch to a clearer channel.

Additionally, if your router supports dual-band (2.4GHz, 5GHz, and 6 Ghz), consider which devices connect to which band:

2.4GHz has better range but slower speeds
5GHz offers faster speeds but shorter range

Many smart home devices only need the 2.4GHz band, while your streaming devices and computers will benefit from 5GHz connections.

Exploring Advanced Solutions: Mesh Wi-Fi Systems and Fiber Internet

If you've optimized everything above and still experience issues, it might be time for more advanced solutions.

For large homes or offices with dead zones, a mesh Wi-Fi system, such as Optimum’s Whole Home Wi-Fi creates a network of nodes that work together to blanket your space with consistent coverage. Unlike traditional Wi-Fi extenders (which often create separate networks and cut speeds in half), mesh systems provide seamless connectivity throughout your space.

As for your Internet plan itself, fiber Internet is the gold standard in residential and small business connectivity. If it's available in your area, fiber offers:

Higher and symmetrical speeds (equal upload and download)
Lower latency (crucial for gaming and video calls)
Greater reliability during peak usage times
Better future-proofing as bandwidth demands increase

Consulting Your Internet Service Provider for Customized Solutions

Sometimes the best approach is direct communication with your provider, and doing so before considering switching providers entirely. Before calling, arm yourself with:

Your speed test results (with dates and times)
A list of optimization steps you've already taken
Specific issues you're experiencing (slow downloads, video call quality, etc.)
The number and types of devices typically connected

Ask your provider about:

Whether your current equipment is optimized for your plan
If there are known issues in your area
Whether a technician can check your line quality
If there are promotional offers for equipment upgrades

Many providers offer free equipment upgrades to retain customers, especially if you've been with them for some time or are considering switching.

Making the Final Decision: Optimize or Upgrade Internet Speed?

After working through these steps, you should have a clearer picture of whether your issues stem from setup problems or an inadequate Internet plan.

Consider upgrading your Internet speed if:

You've optimized everything possible and still experience slowdowns
Your household or business has significantly increased its Internet usage
You regularly bump against data caps
You've added multiple streaming, gaming, or work-from-home users
Your speed tests consistently show you're getting what you pay for, but it's not enough

Stick with optimization if:

Your speed tests show significant discrepancies from advertised speeds
Performance varies dramatically throughout your space
You haven't updated your equipment in 3+ years
Your issues are primarily with specific applications rather than all Internet usage

Remember that the Internet needs to evolve. The plan that served you perfectly last year might be insufficient today as streaming services increase their resolution, video calls become more bandwidth-intensive, and cloud services become more integrated into our daily lives.

The most innovative approach is often a combination—optimize your setup first, then reassess whether an upgrade is truly necessary. You might be surprised how much performance you can squeeze out of your existing plan with the right setup and equipment.

By taking these steps, you'll ensure you're getting the most value from your Internet service—whether that means making the most of what you have or investing in faster speeds when they're truly needed.

Upgrade your Internet plan today. Switch to Optimum Internet and enjoy the speed and reliability of fiber Internet connectivity.

Frequently Asked Questions (FAQs)

What is fiber Internet, and how is it different from traditional broadband?

Fiber Internet uses fiber-optic cables to deliver data at much faster speeds compared to traditional broadband, which typically relies on copper cables.

How do I know if I need a faster Internet plan?

If you're experiencing buffering during streaming, slow downloads, or lag during video calls, it may be time to consider upgrading your Internet plan.