Business Tips

Small Talks for Small Business: Email Marketing Strategy for Small Businesses

On January 26th, Optimum Business hosted a free virtual workshop for email marketing strategies for small businesses! Bloom Media’s Chief Solutions Officer, Laura Caggiano, describes how to define your audience, build your lists and decide what to write among other topics. Small business owners who watch this virtual workshop should walk away with a better understanding of how to establish frequency and goals, measure performance, test email campaigns as well as actually write and design your emails. 

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