Small Business Resource Hub

Counting likes is not enough. If you are seeking long-term success for your business and social media campaigns, focus on building your brand first.

Every social media platform is different, and your business does not have to have presence everywhere. Rather, choose the platform that best meets your business objectives.

Measuring results of your social media campaigns is key because it helps you to understand the content that is working. But to measure impact there are four things you need to do first.

The key to an effective email campaign is understanding what your buyers want and tailoring your messaging to your audience’s needs.

When designing email campaigns, focus on your message and keep your design straightforward and be sure to A/B test to prove what works.

There are many free email marketing tools that can help you save time and money and include robust features without the need to upgrade to a paid plan.

How-to hints for new business owners to grow and protect their business.

How-to hints for new business owners to grow and protect their business.

• • Starting a Small Business Online
• • The Small Business Guide to Cyber Security

One-click access to resources for planning and growing your business from the SBA and the nation’s largest network of free, expert business mentors.

• • Growing Your Business
• • Getting More Funding For Your Business
• • Building Your Business Plan Template

Optimum Business is dedicated to helping small businesses thrive. Learn more about our commitment and contributions to local business owners and ongoing support for our communities.

Through our $2 million donation to the U.S. Chamber of Commerce Foundation's Save Small Business Fund, we have provided $5,000 grants to 400 businesses in our service area.

Our $1 million dollar donation to the Coalition to Back Black Businesses has helped to aid Black-owned businesses in our service area with financial assistance, mentorship, and training.