How to Grow Your Real Estate Business - Even During a Pandemic
This year brought us all something entirely unpredictable—a pandemic that would change life, and the way we do business, as we knew it.
As COVID-19 becomes a relevant part of our daily lives, our routines, and workdays, we learned to adapt, to change, and to shift as needed. Small businesses were at the forefront of that necessary evolution. Though no one was immune to the effects of the pandemic, it was small-to-mid-sized businesses that poignantly felt the unavoidable shift in how they had to do business.
Of course, the real estate industry was no exception.
As an expert in your field, you’re probably already aware of the unique effects that the pandemic has had on the real estate industry, most specifically within the single-family housing market within suburbs and rural areas. Surprisingly enough, there’s actually been a small boom in certain niches within the real estate industry (another point none of us could have predicted) as a result of the pandemic. In fact, the National Association of Realtors stated on August 21, 2020, that sales of previously-owned homes in the U.S. rose by 24.7 percent.
But the pandemic didn’t just change the way the market looks, it changed the way real estate companies operated. Modest but bustling real estate offices with busy colleagues were traded in for makeshift home offices in the kitchen (until that new desk of yours arrives in the mail). Staff meetings in the conference room have transformed into morning Zoom calls. That daily chat with your co-workers by the water cooler has swiftly morphed into an ongoing Slack thread on your desktop.
The most notable point of all about this transition to work from home office environments, virtual real estate showings, and socially distanced customer service?
It could become an innovative, new way that the real estate world operates within.
To us, that ultimately spells out an exciting opportunity for your real estate business.
Why? Because ultimately, the way you do business has nothing to do with the where and everything to do with the how. Investing in the right tools for your real estate business can be instrumental in guaranteeing success, prosperity, and unimaginable growth—even during a pandemic.
The Top Tips You Need to Know For Growing Your Real Estate Business During the Pandemic
Growing your business can be challenging—no matter your industry, and no matter what might be happening in the world. Still, with the right tools at your disposal, a solid commitment to drive expansion, and a handful of tried-and-true tips for progress, expanding your real estate business can happen—even during a pandemic.
While there’s no one-size-fits-all growth formula out there (though we wish there was), the unique application of tips like the ones we’re about to share can surely help you grow your real estate business, combat any obstacles the pandemic has thrown your way, and ensure that your business thrives.
Partner with the Best Business Phone Provider & Best Business Internet Provider in Your Area
The first helpful tip we recommend adding to your real estate tool belt is partnering with the best business phone provider and best business internet provider in your area. Connectivity is key for a successful business, and despite the roadblocks the pandemic has thrown our way (learning to work from home and run a business from a new environment), if you’re well-connected and online, nothing can stand in your way.
Phone and internet are going to be crucial for your real estate business—now more than ever. With in-person interactions limited, no physical location for your employees or clients to visit, and the absence of a physical presence, it’s vital that you’re ensuring reliable, constant communication for the success of your business.
You’ll need to team up with the best business phone provider, AKA, the one who can offer you fast, reliable connection, mobile flexibility for work on-the-go (the office is everywhere now), and simplified ways to communicate with your customers and team members. Having professional voice services to ensure your customers are receiving top-notch, organized communication experiences is also a big piece of the puzzle.
With all of this in mind, though, how exactly can you tell you’re teaming up with the best providers? Luckily, partnering with a premium company doesn’t need to be overly complicated. To put it as simply as possible, business phone, business voice, and business internet partners should all offer you something fundamental—comprehensive services that make your life easier.
Some of the best providers will be sure to offer you features such as:
- Unlimited calling
- VOIP phone systems
- Collaboration tools
- Hosted business voice
- Exceptional call quality
- Toll-free numbers
- Mobile plans and devices
- High-speed internet
- Voicemail to email features
- Call routing services
- Call recording
- Built-in security and protection plans
- Free email accounts
- Wi-Fi hotspot access
Ultimately, the best business phone providers and business internet providers should give you the ability to act fast, protect your business and your customers, and run your business from anywhere, anytime.
Focus on Constant Communication & Creating a Stable Work Environment
In a work from home setup, it’s crucial to establish an environment that’s stable, convenient, and effective. Often, this means ensuring that communication and connectivity are top-notch at all times. Real estate businesses like yours thrive when given the right tools, which is why it’s crucial to ensure that you (and your team members, if you have them) are equipped with everything you need to craft a functioning work environment.
The ability to scan, present, fax, and even share private documents is absolutely critical to your day-to-day routine, but often, in a work from home environment can prove challenging. Setting yourself up for success here looks like creating the proper work environment, understanding your business tools, and knowing who to reach out to when things get confusing.
Consider Your Customers’ Privacy & Perspectives
Putting yourself in your customers’ shoes is one of the most streamlined ways to understand how and where to best reach them—and ultimately, this is one of the keys to real estate success.
You’ll need to actively look for ways to reach your target audience, whether this means through social media, digital marketing, or more traditional routes, it’s important to garner an understanding of what your market is saying, doing, and looking for.
This means that you’ll need to ensure you’re connected. Reliable internet connection and diverse, quality mobile device and plan options are all going to be crucial to streamlining a fast, secure, and reliable way to communicate with your customers. Further, with everyone on their own networks, working from what would traditionally be considered less-than-secure locations, it’s more important than ever to verify with your customers that their data, information, and privacy are safe.
Ensure that your network and data security are locked down with private, protected internet connections. This will be especially important for real estate firms with remote teams who require premium, secure connections that are in-line with compliance regulations that go hand-in-hand with confidentiality requirements. As a tip, having an internet connection that offers built-in DNS and DDoS protection will assist in keeping your connections clean, secure, and functioning at a level that’s sure to exceed your clients’ expectations.
Stay Connected At All Times
Ultimately, growing a thriving real estate business is going to center on a solid, reliable connection. From consistent communication with your team to dependable, efficient ways to be there for your customers, it’s more important than ever to create and continue reliable communication methods that never leave you—or your clients—guessing. Fostering solid lines of communication—whether through email, phone services, video calls, and more—is going to be a critical piece of the puzzle for growing your business—now more than ever.
Growing a Thriving Real Estate Business During a Pandemic—We’re Here to Help You Make it Happen
Though the challenges the pandemic threw your way were unexpected, if this year has shown us anything, it’s that small business can still thrive even in the face of unprecedented change. As you adapt, grow, and evolve, Optimum Business wants to stand with you, providing you with the tools, equipment, and support you need to take the next steps toward becoming a thriving real estate business.
From cutting-edge, fast, and secure internet connections that ensure you’re reacting as quickly as possible to mobile devices and plans that guarantee nationwide coverage no matter what), we’re committed to being a steadfast partner for you and your business.
Have questions? We’re here to help. Reach out to our team anytime to learn more about how Optimum Business can take your real estate company to the next level. Give us a call at 866-209-1099.