Optimum Business Toolkit

We are committed to providing connectivity solutions that support digital transformation and help our small business community thrive. With the Optimum Business Toolkit, access timely tips, helpful resources, and expert advice to grow your small business.

Social Media Strategy

Social Media Strategy

Social Media Strategy

Counting likes is not enough. If you are seeking long-term success for your business and social media campaigns, focus on building your brand first.

Every social media platform is different, and your business does not have to have presence everywhere. Rather, choose the platform that best meets your business objectives.

Measuring results of your social media campaigns is key because it helps you to understand the content that is working. But to measure impact there are four things you need to do first.

Email Marketing

Email Marketing

Email Marketing

The key to an effective email campaign is understanding what your buyers want and tailoring your messaging to your audience’s needs.

When designing email campaigns, focus on your message and keep your design straightforward and be sure to A/B test to prove what works.

There are many free email marketing tools that can help you save time and money and include robust features without the need to upgrade to a paid plan.

Startup Tips

Startup Tips

Startup Tips

How-to hints for new business owners to grow and protect their business.

How-to hints for new business owners to grow and protect their business.

One-click access to resources for planning and growing your business from the SBA and the nation’s largest network of free, expert business mentors.

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