Small Business Resource Hub

We are committed to providing connectivity solutions that support digital transformation and help our small business community thrive. Our Small Business Resource Hub provides timely tips, helpful resources, and expert advice to grow your small business.

Digital Marketing

Digital Marketing

Digital Marketing

Counting likes is not enough. If you are seeking long-term success for your business and social media campaigns, focus on building your brand first.

Every social media platform is different, and your business does not have to have presence everywhere. Rather, choose the platform that best meets your business objectives.

Measuring results of your social media campaigns is key because it helps you to understand the content that is working. But to measure impact there are four things you need to do first.

Email Marketing

Email Marketing

Email Marketing

The key to an effective email campaign is understanding what your buyers want and tailoring your messaging to your audience’s needs.

When designing email campaigns, focus on your message and keep your design straightforward and be sure to A/B test to prove what works.

There are many free email marketing tools that can help you save time and money and include robust features without the need to upgrade to a paid plan.

Business Resources

Business Resources

Business Resources

How-to hints for new business owners to grow and protect their business.

How-to hints for new business owners to grow and protect their business.

One-click access to resources for planning and growing your business from the SBA and the nation’s largest network of free, expert business mentors.

Community Connections

Community Connections

Community Connections

Optimum Business is dedicated to helping small businesses thrive. Learn more about our commitment and contributions to local business owners and ongoing support for our communities.

Through our $2 million donation to the U.S. Chamber of Commerce Foundation's Save Small Business Fund, we have provided $5,000 grants to 400 businesses in our service area.

Our $1 million dollar donation to the Coalition to Back Black Businesses has helped to aid Black-owned businesses in our service area with financial assistance, mentorship, and training.

Small Talks For Small Business

An exclusive Optimum Business webinar series

Digital Advertising 101

Bill Chambers, Head of Business Development, a4 Advertising

Email Marketing Strategy for Small Businesses

Laura Caggiano, Chief Solutions Officer Bloom Media

Social Media Strategies for Hispanic Small Businesses

Victoria Principe, Senior Connections Manager, Social Media - VMLY&R

How to Boost Your Sales Through Social Media - Part 2

Kyle Boots, VP BAV Group VMLY&R

How to Boost Your Sales Through Social Media - Part 1

Kyle Boots, VP BAV Group VMLY&R

Featured Articles


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