But, with so many platforms and options, how do you determine whether the time and resources you're spending are generating ROI? Here’s how to get a better sense of how your social media is working for your company.
Social media campaigns take time and resources. And if you're not exactly sure how to measure the return on investment (ROI), you're not alone. A May 2016 report by Social Media Examiner found that 86 percent of marketers want to know more about ROI.1
Social media consultant Kathy Magrino says clients often ask her about social media's ROI. While the specifics are different for everyone, there are some rules of thumb to get a better understanding:
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1 "2016 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses," Social Media Examiner, May 2016. (https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMed...)
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