As Quarantines End, Retailers Manage A Delicate Balance

Retail businesses are managing a delicate recovery as the coronavirus pandemic moves into a new phase in the United States, where more states are looking to reopen their local economies. Business owners are trying to find balance between surprisingly high demand, new customer expectations for safety and digital experiences, as well as the potential risk of a second wave of coronavirus cases that may lead to further shutdowns.

Watch Cheddar anchor Jill Wagner interview NEST CEO Rob Almond as they discuss how these factors impact each other, and how retailers must be adaptable in the face of continuing change. They also highlight how businesses like NEST must give back even in the face of this ongoing turmoil, and how it's more important than ever for the business community to support each-other.

At Optimum Business we offer a variety of services that can help retailers manage their business such as guest wifi or on-demand technical support. Keeping businesses connected to their customers is the biggest part of what we do everyday. To learn more about how Suddenlink can help your retail business in these evolving times, contact us today.