Optimum Launches “25 for 5” Campaign, Introducing $25 Fiber Internet Locked In for Five Full Years
Bethpage, NY — March 3, 2026 — Optimum, a leading provider of fiber internet, mobile, and TV services, today announced the launch of its new “25 for 5” campaign, introducing one of the most competitive internet deals available: Optimum Fiber Internet starting at $25 per month, with the price locked in for five full years.
The integrated March campaign spans video, audio, social, out‑of‑home, and digital placements, all unified by catchy, music‑driven creative that makes the price impossible to forget. From short‑form social videos to OTT and audio spots, the campaign reinforces that consumers can get blazing fast, Fiber Internet for as low as $25 a month for five whole years.
“With 25 for 5, we’re redefining what customers should expect from an internet provider,” said Mike Parker, President of Consumer Services. “People want fast internet they can rely on, without surprises. This offer delivers Optimum Fiber Internet at $25 a month — no gimmicks, no short‑term promo — just reliable, high‑speed fiber internet locked in for five years.”
At the core of the campaign is Optimum’s award‑winning fiber optic internet, which delivers blazing‑fast, symmetrical speeds ideal for streaming, gaming, and working from home. Recently Ookla® Speedtest® recognized Optimum Fiber Internet as the fastest and most reliable internet in New York and New Jersey. In addition, Optimum outperformed all major 5G Home Internet carriers in speed, reliability, and consistency. Combined with the “25 for 5” offer, Optimum continues to raise the bar for internet performance, affordability, and customer experience.
The “25 for 5” offer is available to new customers who sign up for 300 Mbps Optimum Fiber Internet, providing a powerful, affordable option for anyone looking to switch internet providers. New customers can also unlock additional value by bundling Optimum Internet with Optimum Mobile and Optimum TV, saving up to $15 per month.
For complete pricing and availability details, please visit optimum.com/internet or an Optimum store.