Optimum Introduces “Optimum Thanks You,” a New Customer Appreciation Program Designed to Celebrate Loyalty

At Optimum, every customer relationship matters – and we believe loyalty deserves to be recognized. 

Every day, millions of customers choose Optimum to keep them connected to the people, work, entertainment and experiences that matter most. That relationship extends far beyond any single interaction. From the moment a customer joins Optimum through every service, support, and connection that follows, our goal is to deliver an experience that feels seamless, personal, and valued. 

One Customer. One Journey. One Optimum. 

That commitment is at the heart of Optimum Thanks You, a new customer appreciation program created to recognize and celebrate the customers who choose and trust Optimum. 

The idea behind the program is simple: say thank you – and mean it. 

Through Optimum Thanks You, customers across our footprint will have opportunities to access special giveaways, sweepstakes, and experiences designed to recognize their loyalty. From tickets to major sporting and entertainment events to exclusive prizes and unexpected surprise-and-delight moments, the program is about creating memorable experiences that go beyond the connectivity we provide every day. In addition to exclusive rewards, the program will deliver ongoing value through everyday benefits, including savings opportunities on services like Optimum Mobile, access to new content and entertainment available through their package, and offers and deals available only to Optimum customers 

More Than a Rewards Program 

Optimum Thanks You isn't a traditional points-based rewards program. It is designed around appreciation, not transactions. 

That distinction matters. Our customers aren't simply accounts or transactions; they are people who choose Optimum to be part of their everyday lives. Optimum Thanks You gives us another way to recognize that relationship by delivering meaningful benefits and experiences that demonstrate our gratitude. 

It also reflects a broader commitment underway across Optimum to strengthen every stage of the customer journey. 

One Customer. One Journey. One Optimum. means looking at the experience through our customers' eyes – not as a series of individual interactions, but as one connected relationship with Optimum. From joining us and getting connected to managing service, receiving support, and choosing to stay with us, every moment contributes to that relationship. 

Optimum Thanks You adds another important dimension to that journey: making sure our customers know how much we value them. 

And We're Just Getting Started 

The giveaways, sweepstakes and experiences customers see today are only the beginning. 

Over time, Optimum Thanks You will continue to evolve with new perks, benefits, offers and recognition opportunities. Customers should make sure their contact information is up-to-date and download the My Optimum App to take advantage of the latest offers.  

As customer expectations continue to evolve, so will the ways we recognize and engage the people we serve. Our goal is to continue finding new opportunities to create moments that feel personal, memorable and genuinely valuable to our customers. 

Because delivering a great customer experience isn't only about what happens when a customer needs something from us. It's also about showing our appreciation when they don't. 

One Customer. One Journey. One Optimum. And one simple message to our customers: Thank you. 

To learn more about Optimum Thanks You and upcoming customer appreciation opportunities, visit Optimum Thanks You – Customer Perks & Giveaways.   

Mike Parker

President, Consumer Services